SMALL BUSINESS OWNERS AND BUYERS
Your #1 investment deserves better than a valuation calculator
Baton provides small business owners and buyers with the data they need to thrive. Get the answers you need to plan your future — for free.
Confidential. Explore at your pace.
How baton works for owners
Plan for the future of your business
It starts with a free business valuation
Claim your business, then take a survey and link your accounting software to see how your business compares to the rest of the market, validated by actual data.
Boost your valuation
Attack gaps with vetted experts in marketing, hiring, legal, and more to command a data-backed listing.
Sell on your best terms
We're here to help you position your business for the best possible sale, whenever the timing's right. If you decide to sell with Baton, we can broker the deal for 1/3 the cost of a traditional broker.
how do we make money?
We only make money when you hit your goals
If you tap into our partner network to grow your business, they pay us a referral fee. If you sell, we collect just 6% of sale price — well below market value— so that valuations and human support can stay free for you.
Why owners love Baton
Early Access | Become a CERTIFIED BUYER
Buyers: A marketplace where all the leads are real
No garbage “listings” to weed before you reach the real deal
Baton buyers access verified for-sale listings, with 3-5 years of financial data, so your time here is always well spent.
We make intros for you while you do other things
When you find a business you like, we reach out to the owner. When it’s time for a conversation, you can have a productive one.
your baton guide
Navigate the waters — with expert help
Talk to a real person about your results
Your Baton Guide, a business expert, will lend advice through every step of the process.
Get the same deep intel buyers have on your business
Draw from our 6-method calculations, backed by thousands of comps and pro insights, to plan your next move.
ACCESS OUR PARTNER NETWORK
We screen hundreds of potential partners to find the best match for you and your business. The best part? The fees we collect from our partners keep everything free for you.
We take your data seriously
The security and privacy of your financial data are our top priority. We give you control over everything you share and only use tech that meets the highest standards for security, from mandatory security training and background checks to continuous monitoring to keep your data safe.