Small business owners

You deserve to know what your business is really worth

Baton’s business valuation services are based on real financial data, and come with a personalized roadmap, giving you intel you can build on.

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100% Free and confidential

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Get your worth in 3 steps

  • 1 Icon

    Sign up and claim your business

    We secure your account information from start to finish.

  • 2 Icon

    Take a quiz

    Fill in the story behind the numbers so we can give you personalized results.

  • 3 Icon

    Link your accounting software

    This is the foundation of your business value – based on real data.

Get Started
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This one’s on us, and here’s how we do it.

If you decide to leverage our partner network to grow or sell with us, we make money. That’s how we keep valuations and human support free, as we believe they should be.

View our pricing

Our valuations are "nothing but a great experience"

"I think the valuation process is, is a humbling one...I would encourage everybody to take that step, not only so that you know what you're worth, but also to go through the process and learn from the process."

- Tom Tinervin, CFO of The Organic Gardener (NYC)

Better than a valuation calculator

Baton valuation services

Typical business valuation calculators


  • 6 -method calculation

  • Includes intangible assets

  • Includes real financial reporting

  • Broad inputs i.e. business type, last 12 months’ sales, current operating profit, owner’s salary

  • No assets – key to fair value measurements

Data & comps

  • Based on database of 4 million + businesses

  • Detailed snapshot for true market comparison

  • Missing or generic comps

  • Not enough data to compare apples to apples

Analysis & Roadmap

  • Complimentary, expert support to discuss valuation results

  • Tailored recommendations for next steps

  • Get started
  • No support/analysis

  • No accounting for unique business model to complete the full picture of your business

Preview the data and insights

View a sample valuation report to see the kinds of data and insight you’ll receive.

View Sample
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Understanding your results

Get an expert advisor to help with the “what next?”

Chat through your valuation results and business goals with an expert advisor from your industry (Account Manager) who can suggest next steps.

Meet the Know Team
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Who can see my data?

When you share your data with Baton, we use it to crunch the most accurate possible valuation. We never share with third parties, and your valuation is private to you unless you decide to share it.


Knowing your worth is priceless. We made it free.

  • $0

    cost to you. Valuations can easily cost over $8,000

  • 95%

    valuations are within 10% of offers

  • 5 day

    average turnaround time, it can take 4-6 weeks

Get Started

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What owners are saying

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I feel like a guardian angel has come down to help. I mean I really needed to see this.

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Lily Peachin,


Dandelion Wine Shop & Dandy Wine & Spirits

(Brooklyn, NY)

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Baton really helped me understand what my business was worth and what I could improve to increase the value of my business. The valuation process was super simple...

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trustpilot 5 star rating

Taylor Wallace,


Paws 'n' Rec

(St. Petersburg, FL)