Baton makes it easy for small business owners and buyers to prepare for whatever's next.

Baton connects you with the expertise you need to make your next big move. We’ve created a new standard for business valuations, fueled by actual financial data.

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We screen hundreds of potential partners to deliver the best experience for owners.

intuit Quickbooks

Bloomberg BETA

Escrow.com

Live Oak Bank

dun & bradstreet

Connect Quickbooks to quickly get a snapshot based on actual financials, track your valuation over time, and estimate the impact of changes to your business.

Navigate the market easily with reliable info and vetted partners. Use our playbooks to guide yourself through the process, or connect with a seasoned broker.

Benchmark against competitors with a full assessment and growth plan. When you’re ready, use our nationwide network to connect with buyers who share your values.

When you’re ready to sell, turn to our nationwide network. We’ll help connect your business with qualified buyers who share your values and your timeline.

At Baton, we believe everyone deserves the opportunity to become a small business owner. 

Hardware store (optimized)

Baton is here to support small business owners every step of the way.

Our customers trust us with their most sensitive business data to get game-changing insights empowering them to run their businesses more efficiently and achieve a better quality of life. 

Photo of motel manager handing keys to customer

We use your company’s financial data to estimate the valuation. That’s all. Unless we have your explicit consent, we’ll never share your data with third parties.

The tech we use to collect and store your financial data meets the highest security standards, from mandatory security training and background checks to continuous monitoring to keep your data safe.

Your customers and competitors will never know you're working with us directly, since every small business will have a profile on Baton. While we believe access to transparent, data-driven valuations helps every business, we'll never expose your private business data without permission. 

Baton is 100% free for small business owners. Instead of charging for valuations, we make money through referral fees paid by our network of trusted partners, small business brokers, and supporting buyers with their search.

Based on the goals and insights you share, along with the growth opportunities we uncover in your financial data, we’ll connect you with vetted partners to help with your next big move. Whether you’re ready to sell, or just looking to grow, we’ll work to help address your unique needs. Even if you decide not to connect with our partners, you can still use Baton to track your valuation, free of charge.

Based on your goals and the growth opportunities we uncover, we’ll make recommendations and offer to connect you with vetted partners, buyers, or investors. Whether you’re ready to sell, or just looking to grow, we’ll work to help address your unique needs. Even if you decide not to connect with our partners, you can still use Baton to track your valuation, free of charge.

Whether your business is valued at $10K or $10M, we’re here to help plan your next big move.

Find your valuation. Unlock your future.

Our Partners

Reliable valuations, powered by your data

Experts you can trust with your future

A roadmap for your next big move

A nationwide network

More Stories from Real Owners

FAQ

Your legacy is worth every penny.

Find your valuation. Unlock your future.

Our Partners

Reliable valuations, powered by your data

Experts you can trust with your future

A roadmap for your next big move

A nationwide network

More Stories from Real Owners

FAQ

What will my data be used for?

How do I know my data is safe?

Will my customers and competition know that I got a valuation?

How much will my valuation cost?

What happens after I get my valuation?

Your legacy is worth every penny.