Your #1 investment deserves more than a business valuation calculator

Baton provides small business owners and buyers with the data they need to thrive. Get the answers you need to plan your future — for free.

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Confidential. Explore at your pace.


Hear from our satisfied customers

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How baton works for owners

Plan for the future of your business

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It starts with a free business valuation

Claim your business, then take a survey and link your accounting software to see how your business compares to the rest of the market, validated by actual data.

Know your valuation
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Boost your valuation

Attack gaps with vetted experts in marketing, hiring, legal, and more to command a data-backed listing.

Grow your business
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Sell on your best terms

We're here to help you position your business for the best possible sale, whenever the timing's right. If you decide to sell your business with Baton, you’ll make 10% more on the sale than with a traditional broker.

Sell your business
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how do we make money?

We only make money when you hit your goals

If you tap into our partner network to grow your business, they pay us a referral fee. If you sell, we collect just 6% of sale price — well below market value— so that valuations and human support can stay free for you.

View our pricing
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Why owners love Baton

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I realized I don't even know what my company was worth. Then comes Baton. They shared they could provide a valuation, completed by an actual CFA at NO COST (no calculator spitting out a random figure).

Chandler Reed
trustpilot 5 star rating

Chandler Reed,


Get Green NOI

(Tampa, FL)


A marketplace where all the leads are real

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    No garbage “listings” to weed before you reach the real deal

    Baton buyers access verified for-sale listings, with 3-5 years of financial data, so your time here is always well spent.

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    We make intros for you while you do other things

    When you find a business you like, we reach out to the owner. When it’s time for a conversation, you can have a productive one.

Learn more about Search
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your account manager

Navigate the waters — with expert help

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    Talk to a real person about your results

    Your Account Manager, a business expert, will lend advice through every step of the process.

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    Get the same deep intel buyers have on your business

    Draw from our 6-method calculations, backed by thousands of comps and pro insights, to plan your next move.

Meet the Know Team
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We screen hundreds of potential partners to find the best match for you and your business. The best part? The fees we collect from our partners keep everything free for you.

  • intuit Quickbooks
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  • Justworks logo
Learn More About Our Partners
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We take your data seriously

The security and privacy of your financial data are our top priority. We give you control over everything you share and only use tech that meets the highest standards for security, from mandatory security training and background checks to continuous monitoring to keep your data safe.

Resources for Owners

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Why clean financial records matter (and how to get them)

4 min read

More Resources
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You've worked hard for this

Whether you’re looking to sell or grow, we’re here to help plan your next big move.

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