Small business owners

What is your business really worth?

Baton provides small business owners with the data they need to thrive. Get an accurate valuation to inform your next move — for free.

Get Started

100% Free and confidential

Home Page Owners Hero

How Baton Works

Plan for the future of your business

Blue lightbulb icon


Get a free valuation and expert insights to see how your business compares to the rest of the market.

Learn more >

Chart (no background)


Attack gaps with vetted experts in marketing, hiring, legal, and more to command a listing backed by real data.

Price Tag Icon Blue


We're here to help you position your business for the best possible sale, whenever the timing's right.

Learn more >

your baton guide

Navigate the waters — with expert help

Real help (from real humans). Your Baton Guide will be there to provide advice and lead you through every step of the process.

Smart technology that gives you an edge. Our suite of tools and resources will provide you with automated insights to help you make your next move.

Baton Guide


We screen hundreds of potential partners to find the best match for you and your business. The best part? The fees we collect from our partners keeps everything free for you.

intuit Quickbooks
Blue Collar Builds Logo
Milestone Logo
FlowFi Logo
RevLocal Logo
Justworks Logo

Knowing your worth is priceless. We made it free.

Mosts owners don’t know what their businesses are really worth — and when an average valuation costs $8,000, you can’t really blame them. That’s why Baton is committed to ensuring our valuations are 100% free. No fees. No add-ons. No upselling.

The junction
Woman standing in furniture store

Get the competitive intel your business needs to thrive.

analytics-icon (blue)


See where your business can go.

We’ll use your own data to estimate a valuation, track changes as your finances evolve, and suggest ways to increase it.

expertise-icon (blue)


Put your team together.

Whatever your next move is, we’ve got you. Tap into our nationwide network of small business experts and brokers, or connect with buyers who share your values.

dark blue crest with lock

We take your data seriously.

The security and privacy of your financial data are our top priority. We give you control over everything you share and only use tech that meets the highest standards for security, from mandatory security training and background checks to continuous monitoring to keep your data safe.

Hardware store (optimized)
At Baton, we believe everyone deserves the opportunity to become a small business owner.

Learn more
Older man standing behind the counter at a wine and spirits store
Baton is here to support small business owners every step of the way.

Learn more
Lily from Dandelion

I feel like a guardian angel has come down to help. I mean I really needed to see this.

Lily Peachin, Owner

Dandelion Wine Shop and Dandy Wine & Spirits Brooklyn, NY
Photo of motel manager handing keys to customer

More Stories from Real Owners

Visit Learning Center


light-blue coin

You've worked hard for this.

Whether you’re looking to sell or grow, we’re here to help plan your next big move.