Small business owners

What is your business really worth?

Baton provides small business owners with the data they need to thrive. Get an accurate valuation to inform your next move — for free.

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100% Free and confidential

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How Baton Works

Plan for the future of your business

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Know

Get a free valuation and expert insights to see how your business compares to the rest of the market.

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Grow

Attack gaps with vetted experts in marketing, hiring, legal, and more to command a listing backed by real data.

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Sell

We're here to help you position your business for the best possible sale, whenever the timing's right.

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Navigate the waters — with expert help

Real help (from real humans). Your Baton Guide will be there to provide advice and lead you through every step of the process.

Smart technology that gives you an edge. Our suite of tools and resources will provide you with automated insights to help you make your next move.

Baton Guide

ACCESS OUR PARTNER NETWORK

We screen hundreds of potential partners to find the best match for you and your business. The best part? The fees we collect from our partners keeps everything free for you.

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Knowing your worth is priceless. We made it free.

Mosts owners don’t know what their businesses are really worth — and when an average valuation costs $8,000, you can’t really blame them. That’s why Baton is committed to ensuring our valuations are 100% free. No fees. No add-ons. No upselling.

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Get the competitive intel your business needs to thrive.

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Valuations

See where your business can go.

We’ll use your own data to estimate a valuation, track changes as your finances evolve, and suggest ways to increase it.

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Expertise

Put your team together.

Whatever your next move is, we’ve got you. Tap into our nationwide network of small business experts and brokers, or connect with buyers who share your values.

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We take your data seriously.

The security and privacy of your financial data are our top priority. We give you control over everything you share and only use tech that meets the highest standards for security, from mandatory security training and background checks to continuous monitoring to keep your data safe.

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At Baton, we believe everyone deserves the opportunity to become a small business owner.

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Baton is here to support small business owners every step of the way.

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Lily from Dandelion

I feel like a guardian angel has come down to help. I mean I really needed to see this.

Lily Peachin, Owner

Dandelion Wine Shop and Dandy Wine & Spirits Brooklyn, NY
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More Stories from Real Owners

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FAQ

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You've worked hard for this.

Whether you’re looking to sell or grow, we’re here to help plan your next big move.