What is your business really worth?

Baton provides small business owners with the data they need to thrive. Get the answers you need to plan your future — for free.

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100% Free and confidential


How baton works

Plan for the future of your business

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    Get a free valuation and expert insights to see how your business compares to the rest of the market.

    Learn more
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    Attack gaps with vetted experts in marketing, hiring, legal, and more to command a data-backed listing.

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    We're here to help you position your business for the best possible sale, whenever the timing's right.

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your baton guide

Navigate the waters — with expert help

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    Real help (from real humans).

    Your Baton Guide will be there to provide advice and lead you through every step of the process.

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    Smart technology that gives you an edge.

    Our suite of tools and resources will provide you with automated insights to help you make your next move.

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We screen hundreds of potential partners to find the best match for you and your business. The best part? The fees we collect from our partners keep everything free for you.

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Get the competitive intel your 
business needs to succeed.

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See where you can go

We’ll use your business’s financial data to estimate a valuation. As your finances evolve, we’ll track changes and suggest ways to improve your numbers.

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Put together 
your team

Whether you’re expanding or ready to sell, we’ve got you. Tap into our nationwide network of small business experts and brokers, or connect with buyers who share your values.


Knowing your worth is priceless. We made it free.

  • $0

    cost to you. Valuations can easily cost over $8,000

  • 95%

    valuations are within 10% of offers

  • 5 day

    average turnaround time, it can take 4-6 weeks

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We take your data seriously

The security and privacy of your financial data are our top priority. We give you control over everything you share and only use tech that meets the highest standards for security, from mandatory security training and background checks to continuous monitoring to keep your data safe.

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Why owners love Baton

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It is great to know for the future, when we want to sell, but in the meantime they are giving us tools to run our business more efficiently and at a higher profit. I highly recommend the process to any small business owner.

Katie C from KMG
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Katie Curnutte,


Kingston Marketing Group

(Kingston, WA)

I feel like a guardian angel has come down to help. I mean I really needed to see this.

Lily from Dandelion

Lily Peachin,


Dandelion Wine Shop & Dandy Wine & Spirits

(Brooklyn, NY)

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Our mission

Clearing the path for small businesses by giving everyone access to reliable data

Questions? We have answers

Resources for Owners

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Selling a Business

What Happens to Cash When Selling a Business?

8 min read

More Resources
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You've worked hard for this

Whether you’re looking to sell or grow, we’re here to help plan your next big move.

Get Started