Baton makes it easy for small business owners and buyers to prepare for whatever's next.

Baton provides small business owners with the data they need to thrive.  Get the answers you need to plan your future — for free. 

We screen hundreds of potential partners to find the best match for you and your business. The best part? The fees we collect from our partners keeps everything free for you.

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Baton connects to your accounting software, then uses the data you share to generate a valuation. We don’t sell your data to third parties, and we never will. Instead, we make money through referral fees paid by our network of trusted partners and small business brokers.

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A professional valuation takes 4–6 weeks to deliver, and can easily cost over $8,000. With hurdles like those, it’s no wonder 98% of owners don’t know what their business is worth.

The junction

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We’ll use your own data to estimate a valuation, track changes as your finances evolve, and suggest ways to increase it.

Whether you’re expanding or ready to sell, we’ve got you. Tap into our nationwide network of small business experts and brokers, or connect with buyers who share your values.

The security and privacy of your financial data are our top priority. We give you control over everything you share and only use tech that meets the highest standards for security, from mandatory security training and background checks to continuous monitoring to keep your data safe.

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At Baton, we believe everyone deserves the opportunity to become a small business owner. 

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Baton is here to support small business owners every step of the way.

Dandelion Wine Shop and Dandy Wine & Spirits 
Brooklyn, NY

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We use your company’s financial data to estimate the valuation. That’s all. Unless we have your explicit consent, we’ll never share your data with third parties.

The tech we use to collect and store your financial data meets the highest security standards, from mandatory security training and background checks to continuous monitoring to keep your data safe.

Your customers and competitors will never know you're working with us directly, since every small business will have a profile on Baton. While we believe access to transparent, data-driven valuations helps every business, we'll never expose your private business data without permission. 

Baton is 100% free for small business owners. Instead of charging for valuations, we make money through referral fees paid by our network of trusted partners, small business brokers, and supporting buyers with their search.

Based on the goals and insights you share, along with the growth opportunities we uncover in your financial data, we’ll connect you with vetted partners to help with your next big move. Whether you’re ready to sell, or just looking to grow, we’ll work to help address your unique needs. Even if you decide not to connect with our partners, you can still use Baton to track your valuation, free of charge.

Based on your goals and the growth opportunities we uncover, we’ll make recommendations and offer to connect you with vetted partners, buyers, or investors. Whether you’re ready to sell, or just looking to grow, we’ll work to help address your unique needs. Even if you decide not to connect with our partners, you can still use Baton to track your valuation, free of charge.

Whether you’re looking to sell or grow, we’re here to help plan your next big move.

Small business owners

What is your business really worth?

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How Baton works

Knowing your worth is priceless. We made it free.

Get the competitive intel your business needs to thrive.

Valuations

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We take your data seriously.

"I feel like a guardian angel has come down to help. I mean I really needed to see this."

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