The baton beat
Going on at Baton
An inside look at what we’re working on, talking about, and looking forward to.
On Our Minds
Why (and how) we made Baton's valuations free
At Baton, we hold a fundamental belief that every small business owner deserves to know the value of their business, and how it stacks up to competitors, for free. Some users have expressed confusion about our free business valuations. It says it’s “free”, but what’s the catch? This article tackles this important question head-on - and provides more clarity and context on how and why our initial valuations are, and will always be, free for business owners.
May 8, 2023 ⋅ 8 min read