At Baton, we hold a fundamental belief that every small business owner deserves to know the value of their business, and how it stacks up to competitors, for free. Some users have expressed confusion about our free business valuations. It says it’s “free”, but what’s the catch? This article tackles this important question head-on - and provides more clarity and context on how and why our initial valuations are, and will always be, free for business owners.
