Product & Design
Building a brand on warmth, trust, and authenticity
We set out to create a brand identity that resonates with the hardworking individuals we serve every day - a brand that communicates our mission and vision in every aspect of design, such as colors, typography, textures, illustrations, iconography, and visuals. An identity rooted in our belief that small business owners and the communities that depend on them deserve better, and that small business data should be free.
March 20, 2023 ⋅ 5 min read