Welcome to Explore: a new small business marketplace
December 5, 2023 ⋅ 5 min read
Find your next small business acquisition here
If you’re on the hunt for a small business to acquire, put one hand up. Now, put one finger down if you've ever been ghosted by a business broker. Put a finger down if you’ve ever come across a fake or misleading business listing. Put a finger down if finding and verifying the right business has been harder and slower than you expected. Now, shake it out.
Small business buyers, we heard you. It’s a competitive market, and your time is valuable. Finding and buying your ideal business should be a process as transparent, intuitive, and efficient as shopping for a car or a house — more so since a business represents an even larger asset and commitment. You deserve access to real, verified business listings, communicative and motivated brokers, and self-serve, instant access to first-party financial data. You should never have to wait for permission or jump through hoops, weed through bogus listings, or sign endless NDAs just to find out if deals are worth pursuing further.
That’s why we created Explore, so you could have the small business buying experience you deserve. We already have thousands of savvy, motivated buyers on our platform, along with hundreds of thousands of business listings. Welcome.
Here's how Explore works.
🎬 Watch the video: Welcome to Explore, and a new small business marketplace.
The end of endless forms and wait times
The back-and-forth of signing an NDA on every deal is a thing of the past. Signing up for Baton is the first step of a better buying experience. It’s a one-time process that takes 2-5 minutes and gets you under the hood of every verified deal you see listed.
Search that works the way you talk
Once you’re all signed up, you’ll hit our marketplace search, Explore. Explore uses natural language processing to bring your search into the modern age. Looking for “wine shops in LA with at least $300k cash flow”? Tell us. You can search for U.S. businesses across the 50 states and industries. We’ll automatically tab and remember your search so we can let you know when new businesses pop up that match your criteria. And speaking of your criteria…
Match Scoring to help you hone in faster
We’ll score each deal in the results 0-100 according to your search criteria to help you quickly get a read on how closely each business meets your search requirements, and how. We’ll also follow up with a weekly email roundup of your latest and best matches to help you beat the crowds.
Verified for-sale deals with first-party financials
Verified for-sale deals in your Explore search results are listed exclusively with Baton, which means we have done a lot of the pre-due diligence on these deals, including our proprietary valuation. Pop into the Data Room of any deal you’re interested in to see their first-party financials, owner video interviews, and other evidence to help you figure out if the deal looks good. Still interested? Book a call with a Baton Acquisition Advisor from the top of the Data Room and we’ll get the ball rolling.
500K Off-Market gems and counting
We know your search doesn’t end at the last “for-sale” sign in the results. Sometimes the best deals are off-market gems that require more digging to uncover. We’re building the biggest database of small businesses in the U.S. - and it’s free to access. We intentionally built our search foundation from a place of quality, then dialed up to quantity. But what sets us apart from the start is that Explore should help you spend more of your time evaluating deals instead of scraping maps and running cold outreach campaigns.
Automate your cold outreach — on us
Sending cold emails not your thing? Don’t worry, we’re all over it. Click the Contact This Business button to request contact, and we’ll do everything in our power to get a conversation going. If the owner engages, you’ll have the benefit of knowing that the asking price is anchored by Baton’s valuation process. We’ll show you the math.
Top-tier broker support from humans who actually care
Alongside the creation of a new kind of small business search and marketplace, we overhauled the aging, broken M&A process plagued with unreliable gatekeepers. Our Acquisition Advisors are motivated, proactive, and responsive. We do what it takes to move deals forward for both the buy and sell sides. A recent buyer said it best:
“I was on the buy side. Baton represented the seller. The fact that I'm writing a review for the seller's representation should be a sure sign of truly outstanding service. I look at a lot of CIMS and data rooms. Baton made the process super easy, the data was actually there!, and it was well organized! I know the bar is fairly low with many business brokers even on these basics but I was impressed. As my deal progressed, the communications were timely, pleasant and professional. Even with a couple of hiccups (and what deal doesn't have hiccups), Baton was there to keep the momentum. Color me impressed.”
- Steve Coakley, Franchise Owner, TapSnap Triangle
Feel free to check out our other 5-star reviews on Trustpilot.
Buyers, we built this for you, and you were with us every step of the way. Now we’re counting on your feedback to make Explore even more powerful. Together, we’re building the small business marketplace you’ve always wanted but couldn’t find.