Small business owners

What if someone made an offer for 
your business?

...would you know if the offer was a good one?

Baton valuations are 100% free. No fees, add-ons, or upsells. Just real data and comps you can use to sell strong or see where you fit in the market.

Get Started
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How baton works

Plan for the future of your business

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    Get a free valuation and expert insights to see how your business compares to the rest of the market.

    Learn more
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    Attack gaps with vetted experts in marketing, hiring, legal, and more to command a data-backed listing.

    Learn more
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    We're here to help you position your business for the best possible sale, whenever the timing's right.

    Learn more

your account manager

Navigate the waters — with expert help

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    Talk to a real person about your results

    Your Account Manager, a business expert, will lend advice through every step of the process.

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    Get the same deep intel buyers have on your business

    Draw from our 6-method calculations, backed by thousands of comps and pro insights, to plan your next move.

Meet the Know Team
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We screen hundreds of potential partners to find the best match for you and your business. The best part? The fees we collect from our partners keep everything free for you.

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  • Justworks logo
Learn More About Our Partners
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Get the competitive intel your 
business needs to succeed.

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See where you can go

We’ll use your business’s financial data to estimate a valuation. As your finances evolve, we’ll track changes and suggest ways to improve your numbers.

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Put together 
your team

Whether you’re expanding or ready to sell, we’ve got you. Tap into our nationwide network of small business experts and brokers, or connect with buyers who share your values.


Knowing your worth is priceless. We made it free.

  • $0

    cost to you. Valuations can easily cost over $8,000

  • 95%

    valuations are within 10% of offers

  • 5 day

    average turnaround time, it can take 4-6 weeks

Get Started

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We take your data seriously

The security and privacy of your financial data are our top priority. We give you control over everything you share and only use tech that meets the highest standards for security, from mandatory security training and background checks to continuous monitoring to keep your data safe.

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Why owners love Baton

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I realized I don't even know what my company was worth. Then comes Baton. They shared they could provide a valuation, completed by an actual CFA at NO COST (no calculator spitting out a random figure).

Chandler Reed
trustpilot 5 star rating

Chandler Reed,


Get Green NOI

(Tampa, FL)

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Our mission

Clearing the path for small businesses by giving everyone access to reliable data

Questions? We have answers

Resources for Owners

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Why clean financial records matter (and how to get them)

4 min read

More Resources
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You've worked hard for this

Whether you’re looking to sell or grow, we’re here to help plan your next big move.

Get Started