We use your company’s financial data to estimate the valuation. That’s all. Unless we have your explicit consent, we’ll never share your data with third parties.

The tech we use to collect and store your financial data meets the highest security standards, from mandatory security training and background checks to continuous monitoring to keep your data safe.

Your customers and competitors will never know you're working with us directly, since every small business will have a profile on Baton. While we believe access to transparent, data-driven valuations helps every business, we'll never expose your private business data without permission.

Baton is 100% free for small business owners. Instead of charging for valuations, we make money through referral fees paid by our network of trusted partners, small business brokers, and supporting buyers with their search.

Based on the goals and insights you share, along with the growth opportunities we uncover in your financial data, we’ll connect you with vetted partners to help with your next big move. Whether you’re ready to sell or just looking to grow, we’ll work to help address your unique needs. Even if you decide not to connect with our partners, you can still use Baton to track your valuation, free of charge.