Find your valuation. Unlock your future.

Baton provides small business owners with the data they need to thrive. Get the answers you need to plan your future — for free.

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Total estimated time: <10 mins

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How baton works

Plan for the future of your business

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    Get a free valuation and expert insights to see how your business compares to the rest of the market.

    Learn more
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    Attack gaps with vetted experts in marketing, hiring, legal, and more to command a data-backed listing.

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    We're here to help you position your business for the best possible sale, whenever the timing's right.

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your account manager

Navigate the waters — with expert help

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    Talk to a real person about your results

    Your Account Manager, a business expert, will lend advice through every step of the process.

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    Get the same deep intel buyers have on your business

    Draw from our 6-method calculations, backed by thousands of comps and pro insights, to plan your next move.

Meet the Know Team
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Preview the data and insights

View a sample valuation report to see the kinds of data and insight you’ll receive.

View Sample
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how do we make money?

We only make money when you hit your goals

If you tap into our partner network to grow your business, they pay us a referral fee. If you sell, we collect just 6% of sale price — well below market value— so that valuations and human support can stay free for you.

View our pricing
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Why owners love Baton

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I realized I don't even know what my company was worth. Then comes Baton. They shared they could provide a valuation, completed by an actual CFA at NO COST (no calculator spitting out a random figure).

Chandler Reed
trustpilot 5 star rating

Chandler Reed,


Get Green NOI

(Tampa, FL)


Knowing your worth is priceless. We made it free.

  • $0

    cost to you. Valuations can easily cost over $8,000

  • 95%

    valuations are within 10% of offers

  • 5 day

    average turnaround time, it can take 4-6 weeks

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We take your data seriously

The security and privacy of your financial data are our top priority. We give you control over everything you share and only use tech that meets the highest standards for security, from mandatory security training and background checks to continuous monitoring to keep your data safe.

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You've worked hard for this

Whether you’re looking to sell or grow, we’re here to help plan your next big move.

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