A business valuation company that puts humans first
Our founders come from small business families. We know the struggle.
That’s why Baton is committed to ensuring our valuations, and the insights you need for your business to thrive, stay 100% free.
Baton Co-founder Dylan Gans' Grandfather
We only win when you do
The first step, your business valuation, will always be free. Learn more
Complimentary business valuation, powered by your business’ financial data
1:1 review with a dedicated Baton Guide
See where you stand compared to your peers
Baton Valuation: $0
For owners to understand their business' worth
Identify the highest-impact moves to grow your business and increase your valuation or prep to sell. Learn more
1:1 support from your Baton Guide
Personalized roadmap based on your valuation
Introductions to experts from our partner network, from a Baton Guide who knows your story
Pay service providers, not us.
No referral fees.
Better process, bigger take-home, with expert support to lighten your load. Learn more
Personalized guidance at every step from your dedicated Baton Guide and Broker
Access to our vetted network of lawyers and M&A experts
Curated list of verified buyers and investors
6% of sale price
Other Brokers: 10 - 20%
It all starts with knowing your numbers