Owning a business


Have a buyer lined up? Here's why you should still hire a broker to sell your business

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Sam Rodriguez

September 27, 2023 ⋅ 5 min read

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So, you've found a potential buyer for your business. That's great news! It means you're one step closer to achieving your goal of selling your business and moving on to new adventures. But before you celebrate too soon, consider hiring a broker to help you with the process.

Unlocking the value of your business with the help of a broker

Selling a business is not as simple as putting up a "For Sale" sign and waiting for offers to pour in. It requires careful planning, preparation, and expertise — this is where a broker can be a game-changer. A skilled broker can help you unlock the true value of your business by positioning it in the best possible light, maximizing its worth in the eyes of potential buyers.

Think of a broker as your business's real estate agent. They know how to showcase your business's unique selling points, highlighting its strengths and downplaying any weaknesses. Just like a real estate agent knows how to make a house look irresistible to buyers, a broker knows how to make your business even more tempting to potential acquirers.

But what exactly does a broker bring to the table? Let's dive deeper into the benefits of hiring a broker when selling your business.

Defining abbreviations and industry terms

By hiring a broker, you benefit from their knowledge of industry-specific abbreviations and terms. They can help bridge any communication gap between you and prospective buyers who may need to become more familiar with the intricacies of your industry. Having a broker on your team can be especially valuable if you're selling to a buyer from a different industry or location looking to enter your market.

Understanding the benefits of hiring a broker when you already have a buyer

You might be thinking, "But I already have a buyer lined up. Why would I need a broker?" Even when you have an interested party, a broker's expertise can help facilitate a smoother transaction and ensure you get the best deal possible.

First and foremost, a broker acts as a neutral intermediary between you and the buyer. They can maintain confidentiality and handle negotiations without emotional bias, keep the lines of communication open, and guide both parties toward a mutually beneficial agreement.

How a broker helps make the most of your buyer

broker knows how to leverage the interest of a buyer to your advantage. They understand the art of persuasion and can strategically position your business to appeal to the buyer's needs and desires. Your broker will craft a compelling narrative around your business, highlighting its future potential and aligning it with the buyer's goals.

But it doesn't stop there. A broker can also help you identify any red flags or potential issues with the buyer. They will conduct thorough due diligence to ensure that the buyer has the financial capability, experience, and intent to follow through with the purchase. This added layer of protection can save you from potential headaches down the road.

Take advantage of a broker's negotiating skills to sell your business

Selling a business is a complex process that involves negotiation at every step. From the initial offer to the final terms of the agreement, a broker can be your strongest ally in getting the best deal possible. They have honed their negotiating skills through years of experience, making them experts in finding common ground and reaching win-win outcomes.

Imagine trying to navigate through a maze without a map. It would be challenging, right? The same principle applies to selling a business. With a broker's guidance, you can handle counteroffers, contingencies, and legal jargon with confidence. A broker can help you navigate these obstacles, making the journey smoother and less stressful.

Why you shouldn't rely solely on a buyer to sell your business

Relying solely on a buyer to sell your business is a risky move. Even if you have a buyer lined up, there's no guarantee that the deal will go through. Studies show that a significant percentage of potential business sales fall through during the due diligence process.

By enlisting the help of a broker, you create a safety net for yourself. If the buyer withdraws their offer or the deal falls apart for any reason, you won't be left empty-handed. A broker can step in to revive the process by reaching out to their network of buyers or proactively seeking new interested parties.

Knowing when to hire a broker, even if you already have a buyer

Timing is crucial when it comes to hiring a broker. Engaging their services as early as possible in the selling process is best. By involving a broker from the beginning, you give yourself the advantage of their expertise and guidance every step of the way.

Remember, a broker's goal is aligned with yours – to sell your business for the highest possible price. Their knowledge, skills, and network can significantly increase your chances of a successful sale, even when you already have a buyer lined up. So, don't leave the fate of your business in the hands of chance. Hire a broker and take control of your future. 

Working with Baton sets you up for a successful sale with personalized support from our experienced Acquisition Advisors, who have seen it all — for less than other brokers. Get started with a free valuation to learn more. 

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