Owning a business


How to Sell a Business Quickly

Paul Cronin

Paul Cronin

January 19, 2024 ⋅ 3 min read

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here are several reasons leading to a need to sell your business quickly. Whether it’s a change in health status or a new market opportunity, Baton’s team has assembled a 10 step guide to selling your business quickly. Here are some steps you can consider to expedite the sale of your business:

  1. Prepare financial documentation:

    One of the first things a potential buyer will ask for is your business’s financial documentation. Ensure that your financial records are well-organized and up-to-date. This includes profit and loss statements, balance sheets, tax returns, and other relevant financial documents.

  2. Business valuation:

    Get a professional business valuation to determine the fair market value of your business. This will help you set a realistic asking price when a potential buyer reaches out. There are several free online business valuation calculators but Baton recommends reaching out to a business broker. Baton’s team of business brokers are eager to help you get started.

  3. Identify potential buyers:

    Reach out to your network, industry contacts, and business brokers to identify potential buyers. Consider confidentiality agreements if needed.

  4. Create a compelling sales prospectus:

    Develop a comprehensive document outlining the key aspects of your business, such as its history, financial performance, customer base, and growth potential. Make it appealing to potential buyers.

  5. Advertise strategically:

    Use various channels to advertise your business. This may include online platforms, industry publications, and contacting potential buyers directly. Consider hiring a business broker who can help market your business effectively.

  6. Negotiate terms in advance:

    Be prepared to negotiate and have clear terms in mind. This can streamline the process and make it more attractive to potential buyers. Baton’s business brokers can act as an experienced third party to expedite this process.

  7. Consider seller financing:

    Offering seller financing, where you provide a loan to the buyer, can make your business more appealing and facilitate a quicker sale.

  8. Engage professionals:

    Seek assistance from professionals such as business brokers, attorneys, and accountants who specialize in business sales. They can guide you through the process and ensure all legal and financial aspects are handled properly.

  9. Flexibility on terms:

    Be open to some flexibility on terms, such as payment structures or transitional support, to make the deal more attractive.

  10. Streamline due diligence:

    Prepare a due diligence package with all necessary documents and information. This document can be used for any potential buyer and usually doesn’t require any customization. Respond promptly to requests from potential buyers to speed up the due diligence process.

Selling a business quickly may involve trade-offs, so it's crucial to balance speed with achieving a fair deal. Consult with professionals like a Baton business broker who can provide guidance tailored to your specific situation.