Owning a business


How to Value my Business Online

Sam Rodriguez Headshot

Sam Rodriguez

January 3, 2024 ⋅ 3 min read

Share the love

Share on TwitterShare on FacebookShare on Linkedin

As a small business owner seeking to estimate the value of your business online, you can start by using reputable online valuation tools. These platforms typically require you to input financial data and industry details to generate estimates. Baton’s team of experts has compiled a guide to help you get started.

  1. Online valuation tools:

    Utilize reputable online business valuation tools. Several platforms offer free or affordable valuation services. These tools typically require you to input financial data, industry details, and other relevant information about your business. Keep in mind that these tools provide estimates and may not capture all nuances of your specific situation.

  2. Financial statements:

    Review your financial statements. Ensure your income statements, balance sheets, and cash flow statements are accurate and up-to-date. A thorough understanding of your financials is crucial for any valuation, even if you're using online tools.

  3. Industry benchmarks:

    Research industry benchmarks to understand how your business compares to others in your sector. Industry associations, market reports, and online resources can provide valuable insights into typical valuation metrics for businesses in your industry.

  4. Seller's discretionary earnings (SDE):

    For small businesses, Seller's Discretionary Earnings (SDE) is often used as a key metric. Calculate your SDE by adding your net profit, owner's salary, non-essential expenses, and any personal perks or benefits you receive from the business. SDE provides a more comprehensive picture of the business's profitability.

  5. Owner's salary and benefits:

    Clearly identify and quantify your salary and benefits as the owner. This is an important factor in small business valuation, as it affects the overall profitability and attractiveness to potential buyers.

  6. Customer base and contracts:

    Consider the strength of your customer base and existing contracts. A stable and diversified customer base, along with long-term contracts, can enhance the value of your business.

  7. Assets and liabilities:

    Take stock of your business's tangible and intangible assets. Consider both physical assets (equipment, inventory) and intangible assets (brand, intellectual property). Also, be aware of any outstanding liabilities that may impact the business's value.

  8. Market conditions:

    Understand current market conditions and industry trends. External factors, such as economic conditions and market demand, can influence your business's value.

  9. Multiple valuation methods:

    Familiarize yourself with different valuation methods, such as the earnings-based approach, market-based approach, and asset-based approach. Each method provides a different perspective on your business's value.

  10. Consult with professionals:

    While online tools can provide a rough estimate, consider consulting with professionals, such as business brokers or accountants, for more accurate guidance. They can offer insights into market trends, industry standards, and valuation methodologies.

Remember, while selling a business is a big lift, working with professionals can make the process less painful and increase the chances of getting your business sold. The Baton Team is here to help from getting you the highest business valuation to finding you the right buyer. We help business owners get to the closing table faster, and with more of their hard-earned money in their pockets.