Exit your coaching business the right way
From executive coaching to leadership training, Baton helps owners sell smoothly.
We connect you with buyers who share your mission and respect your legacy.

Baton’s advantage with coaching and training firms
Coaching firms are built on trust and personal connection and selling one requires the same.
Baton delivers precise valuations, a curated network of experienced buyers, and expert support through every step.
The result: a smooth, transparent sale that honors your work and maximizes your return.
KEY BENEFITS
Keep more of what you’ve built
Save 50% on broker fees
Baton’s streamlined process enables us to deliver cost savings directly to you.

Faster sales process
Sell your business much faster than the average: 10 weeks from listing to contract
Dedicated expert support
Our Pro Plan includes dedicated advisors who offer tailored insights and ongoing support.
How to sell your business with Baton Market
80% of businesses on the market never sell. Selling a business is a full-time job. We've got you.
Step 1
It starts with a free business valuation
Add your business, take a short survey (under 10 minutes), and link your accounting software to see what your business is worth, validated by actual data. Then, test the market discreetly with an Off-Market Profile.
step 2
List with confidence
Sign and list your business on a marketplace with thousands of qualified buyers who can meet your asking price.
step 3
Sell within 10% of your asking price, for 1/2 the cost*
See your deal progress while we do the heavy lifting and navigating — all the way to a 10X more certain close, within 10% of your asking price.
Save on fees and keep more of what you built.
*Compared to a traditional broker