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We only win when you do

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The first step, your business valuation, will always be free. Learn more


  • Complimentary business valuation, powered by your business’ financial data

  • 1:1 review with a dedicated Baton Guide

  • See where you stand compared to your peers


Baton Valuation: $0

For owners to understand their business' worth

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Identify the highest-impact moves to grow your business and increase your valuation or prep to sell. Learn more

  • 1:1 support from your Baton Guide

  • Personalized roadmap based on your valuation

  • Introductions to experts from our partner network, from a Baton Guide who knows your story


Get Started

No referral fees. If you choose to work with a service provider, pay them directly.

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Better process, bigger take-home, with expert support to lighten your load. Learn more

  • Personalized guidance at every step from your dedicated Baton Guide and Broker

  • Access to our vetted network of lawyers and M&A experts

  • Curated list of verified buyers and investors

6% of sale price

Other Brokers: 12 - 15%

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Our Vision

We’re working to make small business ownership attainable for everyone

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Questions? We have answers.