A business valuation company 
that puts humans first

Our founders come from small business families. We know the struggle.

That’s why Baton is committed to ensuring our valuations, and the insights you need for your business to thrive, stay 100% free.

Why we made valuations free
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Baton Co-founder Dylan Gans' Grandfather

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We only win when you do

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The first step, your business valuation, will always be free. Learn more


  • Complimentary business valuation, powered by your business’ financial data

  • 1:1 review with a dedicated Account Manager

  • See where you stand compared to your peers


Baton Valuation: $0

For owners to understand their business' worth



Identify the highest-impact moves to grow your business and increase your valuation or prep to sell. Learn more

  • 1:1 support from your Account Manager

  • Personalized roadmap based on your valuation

  • Introductions to experts from our partner network, from a Baton Guide who knows your story

Pay service providers, not us.

No referral fees.

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Better process, bigger take-home, with expert support to lighten your load. Learn more

  • Personalized guidance at every step from your dedicated Baton M&A Advisor

  • Access to our vetted network of lawyers and M&A experts

  • Curated list of verified buyers and investors

6% of sale price

Other Brokers: 10 - 20%

It all starts with knowing your numbers

Get Started
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Our mission

Clearing the path for small businesses by giving everyone access to reliable data