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The baton beat

Going on at Baton

An inside look at what we’re working on, talking about, and looking forward to.

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Free business valuations

On Our Minds

Why (and how) we made Baton's valuations free

At Baton, we hold a fundamental belief that every small business owner deserves to know the value of their business, and how it stacks up to competitors, for free. Some users have expressed confusion about our free business valuations. It says it’s “free”, but what’s the catch? This article tackles this important question head-on - and provides more clarity and context on how and why our initial valuations are, and will always be, free for business owners.
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Jamie Roth

May 8, 2023 ⋅ 8 min read

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