Like many successful business owners, Pamela turned to the Big Business Listing site so many people turn to when it was time to sell her business. But the site was unable to deliver meaningful progress after 6 months despite a healthy volume of interest in her business from prospective buyers. Enter Baton—a fully choreographed process, weekly updates, and a cost-effective approach. Within three months, Baton secured three offers, and Pamela swiftly closed the deal in September 2023.