What platform offers personal support for selling a business?

Listing your business is a big move—but what happens after it goes live? Too often, the answer is…not much. 

Some platforms hand you a dashboard, wish you luck, and disappear. Others charge hefty commissions without offering real support in return.

If you’re like most small business owners, you’re not just looking for a place to post your business—you want a partner who can guide you through the process, answer your questions, and help you sell with confidence.

That’s where Baton comes in. We’re one of the few platforms offering personal support for selling a business—with human-led guidance built into every plan. 

Whether you’re testing the waters or ready to go all in, Baton gives you the right balance of structure, communication, and expert advice—without the confusion or bloat.

What Sellers Actually Need: Real Guidance, Not Just a Listing

The biggest mistake sellers make? Thinking that listing their business is the hard part. In reality, the hard part is what comes next—pricing it right, finding qualified buyers, answering questions, negotiating offers, and keeping the deal moving.

If you’ve never sold a business before, it’s easy to feel overwhelmed. 

You might wonder:

• Is my asking price realistic?

• What if no one bites?

• How do I respond to a buyer’s offer—or even know if it’s serious?

This is exactly why more sellers are turning to platforms offering personal support for selling a business. They don’t just want to be seen—they want to be supported.

Where Most Platforms Fall Short

Many online selling platforms were built for products, not businesses. You upload your listing, maybe pay a fee, and then you’re on your own. Others operate like traditional brokers—only showing up when a deal is close, or charging thousands upfront without delivering results.

Here’s what sellers often get stuck with:

• No structured communication

• Zero insight into buyer activity

• Confusing or conflicting pricing guidance

• Long wait times with no updates

Even the best online selling platforms for physical goods (like Shopify or eBay) aren’t equipped to handle the nuances of selling a service-based business, a franchise, or an owner-operated company.

WebFX and Tapstitch list top platforms for eCommerce, but when it comes to personalized, full-sale support? Most come up short.

How Baton Delivers Human Support—at Every Tier

At Baton, we built our platform to serve real sellers with real needs. Whether you’re just exploring your options or actively ready to sell, you get a structured, transparent experience backed by smart tech and experienced humans.

Here’s how our tiered model works.

Free Tier: Self-Serve Simplicity, Backed by Smart Tech

Perfect for sellers who want to test the waters without spending a dime. 

You get:

• A free, accurate valuation based on real buyer data

• A professional listing crafted with your business goals in mind

• Platform tools to gauge buyer interest and engagement

Even in the Free plan, Baton’s team ensures your listing is buyer-ready. And if you need help upgrading or evaluating your next steps, we’re just a message away.

Lite Tier: Guided Support and Weekly Updates

For sellers ready to go to market with confidence, but don’t need full white-glove service. 

This includes:

• One-on-one valuation review and listing strategy

• Buyer outreach support and lead screening

• Weekly email updates so you always know what’s happening behind the scenes

No more guessing where things stand or worrying about slow traction. Baton keeps the momentum going and keeps you in the loop.

Pro Tier: Expert Support Every Step of the Way

For sellers who want strategic execution and hands-on help throughout the process. 

Pro includes everything in Lite, plus:

• Baton support on listing materials—so your business makes the best first impression

• Tailored strategic buyer outreach based on real buyer data

• Hands-on advisor support to navigate pricing, offers, and negotiations

This is our most popular plan for a reason—it gives sellers the expert guidance they need without the bloated broker fees.

Premium Tier: Full-Service, Hands-On Selling Help

For business owners who want the highest level of support—without handing over 10% of the sale price to a broker. 

This plan includes:

• A dedicated deal coordinator

• Personalized advice on offer negotiation and deal structure

• Hands-on document preparation and due diligence support

It’s everything you’d expect from a top-tier brokerage—but faster, more affordable, and 10x more transparent.

You can explore all three plans side by side on our pricing page.

Consistent Communication = Less Stress, Better Deals

One of the biggest reasons sellers feel burned out during a sale? Lack of communication.

With Baton, that’s never an issue. 

Every paying seller receives weekly updates, showing:

• How many buyers viewed your listing

• NDA signers and leads in motion

• Status of any buyer conversations or offers

We also offer ad hoc calls and direct support from our team—because sometimes, you need a second opinion or just want to talk through your options.

Compare that to the traditional broker model, where you might go weeks without hearing a word, only to get a vague “still working on it” update.

More Than Support—Real Results

Support means nothing if it doesn’t get you to the finish line. At Baton, we focus on outcomes, not just hand-holding. 

Our platform combines structured outreach, expert guidance, and technology-backed processes to:

• Close deals 50% faster than industry averages

• Help sellers maximize sale value through smarter pricing and positioning

• Deliver a streamlined experience from listing to close

And the best part? You get all of this without the bloated broker fees or long-term exclusivity contracts.

Selling Your Business Deserves Personal Support

If you’re comparing platforms offering personal support for selling a business, ask yourself one question: Will this platform actually help me sell—or just let me list?

At Baton, we’re with you from day one. Whether you need help with pricing, buyer questions, or closing the deal, you’ll never be left wondering what’s next.

Want to sell your business with confidence and clarity?

Get your free valuation to see how our expert-backed support can help you sell smarter—on your terms.