Get trusted help to sell your business, save on broker's fees

Baton connects you to the trusted data and team you need to list and sell on your own best terms. Whether you’re ready to exit or just testing the waters, we’re here for you.

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Save up to 60% on broker fees

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Find someone you trust to take over your business, with experts who care.

Own every step of the selling process.

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Own your data

It starts with a free business valuation

Claim your business, then take a quiz (<10min) and link your accounting software to learn what you’re worth, validated by actual data.

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Own your timeline

List with confidence

Based on your data and goals, you may want to sell your business right away.

Passively receive inquiries from verified buyer leads.

Respond when there’s synergy.

Or, explore ways to boost your valuation before you list.

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Own your Take-Home

Save up to 60% on broker fees

If you decide to sell with Baton, we can broker the deal for 1/3 the cost of a traditional broker.

The size of our business and partner network means we can save you money — part of our mission.

Meet the team putting you first
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how do we make money?

Your win is our win. The rest is on us.

We collect a below-market fee when we sell your business — with flexible payment options available to make it work for you. Your valuation, expert insights, and partner referrals are free — as we believe they should be.

View our pricing
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"Sell my business, with care."

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My previous broker didn’t mention anything about ponds or waterfalls [in the listing], and that’s the only thing we do. BizBuySell didn’t go very far either. With Baton, Tom was always there when you needed him. I listed in April and closed July 14th.

Ed from Paradise Ponds

Ed Dedicke,


Paradise Ponds

(Bethpage, NY)

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My business sold very smoothly and I'm happy with the sale price. There is no obligation here only opportunities.

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Paul Johnson,


Wildish Botanicals

(Portland, OR)

build your team

For a smoother small business sale

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    Sell with us, or access our list of vetted partners who can work the deal so you can focus on business and life.

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    Tap an M&A advisor or lawyer who can review sell-side and buy-side documents from due diligence to exchange of funds.

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    Tax Advisors

    Find a trusted resource who can help you prepare for all tax liabilities that come with selling your business.

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Buyer-seller reach and quality

We're building the largest nationwide, data-powered small business marketplace on earth with a collective buying power of $3 billion. We’ve screened buyers “under the hood” so you can skip steps and focus on the napkin math.

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Just testing the waters?

Get rare insights with your valuation

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    Know your place in the market

    Leverage a comps snapshot to see how you stack up to your peers, and plan accordingly.

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    Decide your “what now”

    See where your business is shining, where it needs work, and how to find the best help.

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    Be ready when the time is right

    Gain access to ongoing benchmark data so you can always sell from a place of strength.

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