SMALL BUSINESS OWNERS
Make more when you sell your business with trusted help
Baton connects you to the data and team you need to list and sell on your own best terms. We’ve screened buyers “under the hood” and work with you to find the best possible match so you can focus on your next chapter.
Make 10% more on the sale than with a traditional broker.


The road to the right buyer, and better take-home starts here.
Here’s what a better selling process looks like at every stage.
Own your data
It starts with a free business valuation
Claim your business, then take a survey (<10min) and link your accounting software to learn what you’re worth, validated by actual data.
Own your timeline
List with confidence
Based on your data and goals, you may want to sell your business right away. Use your valuation to justify your asking price and speed through future negotiations.
Or, explore ways to boost your valuation before you list.
Own your Take-Home
Make 10% more on your sale
If you decide to sell with Baton, we charge you 50% less in fees than a traditional broker, while providing a higher level of personalized support.
how do we make money?
Your win is our win. The rest is on us.
We collect a below-market fee when we sell your business — with flexible payment options available to make it work for you. Your valuation, expert insights, and partner referrals are free — as we believe they should be.
Why owners choose to sell their businesses with Baton

"Sell my business, with care."
build your team
For a smoother small business sale
Brokers
Sell with us, or access our list of vetted partners who can work the deal so you can focus on business and life.
M&A/Lawyers
Tap an M&A advisor or lawyer who can review sell-side and buy-side documents from due diligence to exchange of funds.
Tax Advisors
Find a trusted resource who can help you prepare for all tax liabilities that come with selling your business.
tap into our buyer network
A buying power of $2.5T
We're building the largest nationwide, data-powered small business marketplace on earth with a collective buying power of $2.5 trillion. We’ve screened buyers “under the hood” so you can skip steps and focus on the napkin math.

Just testing the waters?
Get rare insights with your valuation
Know your place in the market
Leverage a comps snapshot to see how you stack up to your peers, and plan accordingly.
Decide your “what now”
See where your business is shining, where it needs work, and how to find the best help.
Be ready when the time is right
Gain access to ongoing benchmark data so you can always sell from a place of strength.