Make more when you sell your business with trusted help

Baton connects you to the data and team you need to list and sell on your own best terms. We’ve screened buyers “under the hood” and work with you to find the best possible match so you can focus on your next chapter.

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Make 10% more on the sale than with a traditional broker.

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The road to the right buyer, and better take-home starts here.

Here’s what a better selling process looks like at every stage.

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Own your data

It starts with a free business valuation

Claim your business, then take a survey (<10min) and link your accounting software to learn what you’re worth, validated by actual data.

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Own your timeline

List with confidence

Based on your data and goals, you may want to sell your business right away. Use your valuation to justify your asking price and speed through future negotiations.

Or, explore ways to boost your valuation before you list.

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Own your Take-Home

Make 10% more 
on your sale

If you decide to sell with Baton, we charge you
50% less in fees than a traditional broker, while providing a higher level of personalized support.

Meet the team putting you first
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how do we make money?

Your win is our win. The rest is on us.

We collect a below-market fee when we sell your business — with flexible payment options available to make it work for you. Your valuation, expert insights, and partner referrals are free — as we believe they should be.

View our pricing

Why owners choose to sell their businesses with Baton

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"Sell my business, with care."

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My previous broker didn’t mention anything about ponds or waterfalls [in the listing], and that’s the only thing we do. BizBuySell didn’t go very far either. With Baton, Tom was always there when you needed him. I listed in April and closed July 14th.

Ed from Paradise Ponds

Ed Dedicke,


Paradise Ponds

(Bethpage, NY)

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My business sold very smoothly and I'm happy with the sale price. There is no obligation here only opportunities.

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Paul Johnson,


Wildish Botanicals

(Portland, OR)

build your team

For a smoother small business sale

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    Sell with us, or access our list of vetted partners who can work the deal so you can focus on business and life.

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    Tap an M&A advisor or lawyer who can review sell-side and buy-side documents from due diligence to exchange of funds.

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    Tax Advisors

    Find a trusted resource who can help you prepare for all tax liabilities that come with selling your business.

tap into our buyer network

A buying power of $2.5T

We're building the largest nationwide, data-powered small business marketplace on earth with a collective buying power of $2.5 trillion. We’ve screened buyers “under the hood” so you can skip steps and focus on the napkin math.

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Just testing the waters?

Get rare insights with your valuation

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    Know your place in the market

    Leverage a comps snapshot to see how you stack up to your peers, and plan accordingly.

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    Decide your “what now”

    See where your business is shining, where it needs work, and how to find the best help.

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    Be ready when the time is right

    Gain access to ongoing benchmark data so you can always sell from a place of strength.

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