Owners

Find out what your business is really worth

Baton gives you a secure, reliable valuation based on your own financial data. Whether you’re growing a small business or looking to sell, we’re your competitive advantage.

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Knowing your worth is priceless. We made it free.

A professional valuation takes 4–6 weeks to deliver, and can easily cost over $8,000. With hurdles like those, it’s no wonder 98% of owners don’t know what their business is worth.

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Get the competitive intel your business needs to thrive

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Valuations

Find, track, and grow your valuation

Connect your accounting software. We’ll use your own data to estimate a valuation, track changes as your finances evolve, and suggest ways to increase it.

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Expertise

Discover the key to 
your next big move

Whether you’re expanding or ready to sell, we’ve got you. Tap into our nationwide network of small business experts and brokers, or connect with buyers who share your values.

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We take your data seriously.

The security and privacy of your financial data are our top priority. That’s why we give you control over what’s shared after connecting your accounting software. And it’s why we made sure the tech that handles your data meets the highest standards for security, from mandatory security training and background checks to continuous monitoring to keep your data safe.

How Baton works

Baton connects to your accounting software, then uses the data you share to generate a valuation. We don’t sell your data to third parties, and we never will. Instead, we make money through referral fees paid by our network of trusted partners and small business brokers.

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At Baton, we believe everyone deserves the opportunity to become a small business owner.

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Baton is here to support small business owners every step of the way.

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Our customers trust us with their most sensitive business data to get game-changing insights empowering them to run their businesses more efficiently and achieve a better quality of life.

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More Stories from Real Owners

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You've worked hard for this.

Whether your business is valued at $10K or $10M, we’re here to help plan your next big move.